Corporate and foundation partners are essential to helping Prevent Blindness America achieve our goal of helping five million children become Star Pupils. Every corporate fundraising promotion or donation will help us get incrementally closer to this goal, and we are reliant on our corporate supporters to help us achieve this important goal as well as helping Americans understand the importance of their vision and eye health and safety. Our partners allow us to reach out to far more consumers, both to educate them and encourage them to help children in need.

Prevent Blindness America is the nation's leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness America touches the lives of millions of people each year.

Cause marketing and consumer fundraising are some of the most popular types of support available for nonprofits, including in today’s tough economy. And consumers think it is not only nice that corporations support nonprofit organizations but necessary:

• 91% of female consumers said it was important for companies to support a cause – up 5% from 2008
• Of those respondents, 64% expect companies to align themselves with a cause¹
• 74% of consumers say they purchased a brand because it supported a cause¹
• 79% of consumers would be likely to switch from one brand to another brand if the other brand is associated with a good cause²
• Despite the recession, 71% of consumers indicated that they have given just as much, or more, time and money to causes they deem worthy³

Through Prevent Blindness America's communication channels, our partners are positioned to the public and to our extensive network of affiliates and donors as leaders in creating educational opportunities through healthy vision.

Click here to learn about current Star Pupils cause-related marketing promotions.

We would be very pleased to discuss a customized partnership program for your company. If your company would like to discuss building a mutually-beneficial partnership with the Star Pupils campaign, please contact:

To learn more on how to become a Star Pupils corporate partner, please contact:

Jacinda Adams
Vice President
jadams@preventblindness.org
312.363.6020

¹PRWeek Cause Survey, 2009
²Cone Cause Evolution Survey, 2008
³Edelman Goodpurpose Study, 2008